Don't Miss Out!

Our Hope promotion is back ! Starting on 1st April 2024 , 20% off all hope products ordered in April . Fancy some new wheels or some new brakes now's the time 20% off RRP !

Countdown Expired!

Welcome To Sanders Cycles

With three generations of cycling expertise, we are a trusted family-owned bicycle shop dedicated to serving all your cycling needs.

Our decades of experience allow us to expertly guide every customer, from selecting a first bike for your children to finding the perfect high-performance carbon road bike. Yet we blend our traditional service with modern innovations to provide exceptional value and an unparalleled customer experience.

Your satisfaction is our top priority. Our knowledgeable staff take the time to understand your unique cycling goals and riding style, which then helps you choose the ideal bike and accessories to match. We also offer professional assembly, maintenance and repairs performed promptly by our seasoned technicians.

From weekend riders to competitive cyclists, families to cycling enthusiasts, we have a bike and service for you. Come see why generations of customers have trusted Sanders Cycles since 1880. Our tradition may span decades but our shop is equipped with the latest bikes, technology and cycling knowledge to serve you today.

Good service, people and bikes. Highly recommended
Carl Foster
Fantastic service every time, took my bike in with a bent sprocket and repaired in less than 3 days. Very reasonable price and helpful guys also.
Ian Jones
Great service and very reasonable prices.
Darren Vilkes
Great service, by knowledgeable staff. Will definitely be going back for servicing.
Ashley Clarke

Proudly Serving Staffordshire and the Midlands for over 140 Years

Ready to find your Perfect Bike Today?